Discourses of Globalization: Identity and Imagery of Western Products in a Transforming Society

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Title of host publicationMarketing and Development Challenges in the 21st Century : Proceedings of the 7th International Conference on Marketing and Development, Accra: School of Administration, University of Ghana
EditorsO. Juul Sørensen, E. Arnould
Publication date2000
Publication statusPublished - 2000