Online livestreams, community practices, and assemblages. Towards a site ontology of consumer community

Publication: Research - peer-reviewArticle in proceedings

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Original languageEnglish
Title of host publicationNA - Advances in Consumer Research
EditorsKristin Diehl, Carolyn Yoon
Volume44
Publication date2015
Pages438-442
StatePublished - 2015
Event - New Orleans, United States

Conference

ConferenceAssociation for Consumer Research
LandUnited States
ByNew Orleans
Periode01/10/201504/10/2015
SeriesAdvances in Consumer Research
Volume43
ISSN0098-9258