Getting better integrated into foreign markets supported by the incubator: The case of Linak A/S

Publication: Research - peer-reviewConference abstract for conference

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The challenges associated with entering foreign growth markets, like BRIC markets, remain significant, especially for inexperienced SMEs. These challenges can include inadequate knowledge about a host country’s culture, norms, values and business environment, and a lack of embeddedness in the industry networks abroad. Such barriers can often hinder successful foreign market entry.
One concept to use for SMEs, which lack experiential knowledge when bridging new distant international growth markets, is the ‘incubator’. It is best described as a shared office-space facility, including a local person (the ‘incubator’) who has access to potential buyers and can help the SME to set up the first sales of its products and services in the local market, and then to establish a successful foothold in the foreign market.
A single case study (regarding the company Linak A/S) provides insight into the following two propositions:
- The higher the level of the company’s accumulated experiential knowledge, the faster integration into the foreign market.
- The use of incubator facilitates a faster integration into a specific high growth foreign market.
Original languageEnglish
Publication date2017
Number of pages11
StatePublished - 2017
Event8th Biennial International Conference on Business Marketing Management in Association with EMAC - Gratz, Austria

Conference

Conference8th Biennial International Conference on Business Marketing Management in Association with EMAC
Number8
LocationGraz, Austria
CountryAustria
CityGratz
Period05/07/201708/07/2017

    Keywords

  • Internationalization , B2B Marketing, Incubator