Conceptualizing the Field: Consuming the Other, Marketing Difference

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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Title of host publicationCosmopolitanism, Markets and Consumption : A Critical Global Perspective
EditorsJulie Emontspool, Ian Woodward
Place of PublicationLondon
PublisherPalgrave Macmillan
Publication date12 Jan 2018
ISBN (Print)978-3-319-64178-2
ISBN (Electronic)978-3-319-64179-9
StatePublished - 12 Jan 2018