Conceptualizing the Field. Consuming the Other, Marketing Difference

Publication: Research - peer-reviewBook chapter

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Original languageEnglish
Title of host publicationCosmopolitanism, Markets and Consumption: A Critical Global Perspective
EditorsJulie Emontspool, Ian Woodward
PublisherPalgrave Macmillan
Publication date2018
ISBN (print)978-3-319-64178-2
ISBN (electronic)978-3-319-64179-9
StateAccepted/In press - 2018