Combining Virtual Reality and Mobile Eye Tracking to Provide a Naturalistic Experimental Environment for Shopper Research

Publication: Research - peer-reviewJournal article

View graph of relations

Original languageEnglish
JournalJournal of Business Research
ISSN0148-2963
DOIs
StateAccepted/In press - 2018

    Keywords

  • eye tracking, visual attention, virtual reality, augmented reality, assistance system, shopper behavior