Antecedents of Corporate Environmental Commitments: The Role of Customers

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The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016⁻2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments.

LanguageEnglish
Article number1191
JournalInternational Journal of Environmental Research and Public Health
Volume15
Issue number6
Number of pages10
ISSN1661-7827
DOIs
Publication statusPublished - 2018

    Research areas

  • Corporate environmental commitments, Customer capital, Developing country, Environmental collaboration, SMEs