Susanne Gretzinger

Susanne  Gretzinger

Susanne Gretzinger

Associate Professor, Dipl.-Kffr. Dr.

Alsion 2

6400 Sønderborg

Denmark

Phone: 65501753

Fax: 65501779

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Research Areas:

  • Business-to-Business Networks: Management and Marketing
  • Social Capital in Business Networks and Cluster
  • Innovation Management in Cooperative Business Networks
  • Entrepreneurial Milieus in Regional Business Networks
  • Embedded Creativity, Key Actors and Incubators in Regional Clusters
  • Institutional Arrangements in Business Marketing

Methodological Approach

  • Network-Analysis: Qualitative and Quantitative
  • Mixed Methods: Qualitative and Quantitative
  • Multiple Case and Single Case Approach
  • New Methods: E. g. Explorative and Confirmatory Meta-Synthesis