Søren Askegaard

Søren Askegaard

Søren Askegaard

Professor, Head of Study, Professor, PhD

Campusvej 55

5230 Odense M

Denmark

Phone: 65503255

Fax: 66155129

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curriculum vitae – Søren Askegaard
updated January 2013


Male, born July 20, 1961 in Odense, Denmark.
Family status: married, two children
Languages: Danish (mother tongue), English (fluent), French (fluent), Swedish (good, teaching capacity), German (good), Norwegian (understood)

Present position:
Professor, Dept. of Marketing, University of Southern Denmark, Odense (since 2001)

Educational diplomas:
1986: MA, social science (sociology), Odense University
1988: Diplomé des Etudes Superieures Specialisées (DESS), Political and Social Communication, Université de Paris I Panthéon Sorbonne
1993: Ph.D. (business administration), Odense University

Honors:
Civil:
2004- : Honorary consul of the Republic of France, Odense
2011: Chevalier de l’ordre nationale de la mérite, France
Research:
1992: City of Odense Millennium Research Award
1999: Statoil Business Research Award
2005: Danish Marketing Research Award
2008: Danish Business Research Academy Award

Career:
1986: Translation from French to Danish of selected articles by French sociologists and philosophers C. Castoriadis and E. Morin.
1986 1989: Research Fellow at the Dept. of Marketing, Odense University with the project An Analysis of the Theory and Method of Life Style Surveys.
1987 1989: Visiting researcher at the CCA (Centre de Communication Avancé) research laboratory in Paris.
1989-1993: Assistant Professor, Dept. of Marketing, Odense University.
1993-2001: Associate Professor, Dept. of Marketing, Odense University.
1995: Fulbright Visiting Professor at the University of California, Irvine
1999-2002 : Full professor (part time), Lund University, Sweden.
2001- : Full professor, University of Southern Denmark, Odense.
2007: Distinguished Visiting Scholar, Suffolk University, Boston, USA


Short term visiting professorships (contract)

1992-93: Université Robert Schuman, Strasbourg, France
1998-2000: ESSEC, France.
2001: Bilkent University, Ankara, Turkey
2004-05: ESC Clermont-Ferrand, France
2008- : Université de Lille 2, France
2010: Université de Paris I Panthéon-Sorbonne, France
2012: SKEMA Business School, France
2012: Université de Paris I Panthéon-Sorbonne, France


Research interests:
• Consumer culture theory
• Globalization processes
• Consumption of techniques of the self
• Branding from a consumer culture perspective
• Consumption and the body: health, beauty, food culture and food symbolism.


Memberships
• Association for Consumer Research (ACR)
• International Society for Marketing and Development (ISMD)
• Consumer Culture Theory (CCT)


Research programme involvement
• 1991-2001: Member of the MAPP (Market Based Product and Process Innovation in the Food Sector) research programme, lead by prof. Klaus G. Grunert, Aarhus School of Business.
• 1996-2006: Participant in forming the Heretical Consumer Research group, co-chairing the annual meeting in 2000.
• 1999-2002: Member of the Lund International Food Studies research group
• 2002-: Founder and leader (until 2005) of the researcher-business collaboration project Brand Base, involving (in 2005) approximately 50 companies and organizations in Denmark.
• 2008-10 Participant in the Health Branding research programme, lead by Dr. Klaus G. Grunert, Aarhus School of Business, with a project on the social construction of health among different consumer types
• 2010- : Partner of the research innovation network “markets, communication and consumption” sponsored by the Danish Ministry of Science – a continuation of the Brand base network.

Doctoral education involvement
• Director of the Consumer Culture Theorizing doctoral school programme, a collaboration between University of Southern Denmark, Bilkent University, University of Lille and University of London. Responsible for the seminar “Consumption Theory: A Canon of Classics”, which is part of the programme.
• Invited teacher at doctoral colloquia in connection with consumer research conferences in Orlando (2006), Toronto (2007), Milan (2007), San Francisco (2008).
• Teacher of/at doctoral seminars at Handelshøyskolen i Bodø, (Norway), Lund University (Sweden), Svenska Handelshögskolan, Helsinki (Finland), Vaasa University (Finland), Leuven University (Belgium), Université de Paris II Panthéon-Assas (France), Université de Lille II (France), Bilkent University (Turkey), University of Arkansas, USA
• Doctoral student supervision: University of Southern Denmark, Odense University
• Anne Flemmert Jensen, graduated 1998
• Fabian Faurholt Csaba, graduated 1999
• Dannie Kjeldgaard, graduated 2003
• Mine Üçok, graduated 2007
• Lene Hauge Jeppesen, graduated 2009
• Jeppe Linnet, graduated 2011
• Ana Oliveira Madsen, expected graduation 2013
• Doctoral student supervision: Aarhus School of Business, Denmark
• Thyra C. Uth Thomsen, graduated 2000 (co-supervisor)
• Doctoral student supervision: Lund University, Sweden
• Johan Anselmsson, graduated 2001
• Anna Trosslöv Aronsson, (lic. degree), graduated 2001
• Anders Bengtsson, graduated 2002
• Jacob Östberg, graduated 2003

Memberships of academic evaluation committees
• Odense University and University of Southern Denmark: 3 doctoral dissertations (chair); 2 assistant professorships(chair), 1 associate professorship (chair),
• Aarhus School of Business, Denmark: 3 doctoral dissertations, 1 assistant professorship; 1 associate professorship; 1 professorship
• Copenhagen Business School, Denmark: 1 doctoral dissertation, 1 assistant professorship, 1 associate professorship (chair), 1 professorship (chair), 1 adjunct professorship (chair)
• Aalborg University, Denmark: 1 doctoral dissertation
• Stockholm University, Sweden: 1 professorship 2 doctoral dissertations
• Lund University, Sweden: 2 doctoral dissertations
• Göteborg University, Sweden: 1 assistant professorship
• University of Borås, Sweden: 2 professorships
• Linköping University, Sweden: 1 professorship
• London School of Economics and Political Science: 1 doctoral dissertation
• University of Edinburgh: 1 chair/reader position
• University of Bath: 1 chair/reader position
• University of Leicester, UK : 1 chair/reader position
• University of Exeter, UK: 1 doctoral dissertation
• Université de Paris IX-Dauphine, France: 1 doctoral dissertation
• ESSEC , France: 1 doctoral dissertation
• Université de Rouen, France: 1 doctoral dissertation
• Schulich School of Business, York University, Toronto, Canada: 1 tenure evaluation
• University of Michigan-Dearborn, USA: 1 tenure evaluation

• Evaluator for Norwegian Research Council, Riksbankens Jubileumsfond, Sweden and Hong Kong Research Council.


Special research and teaching accomplishments
• European coordinator since 1992 for the biennal Cross Cultural Research conference, chair for the conference, Jamaica 2003.
• Conference co-chair of the 2007 Lalonde Conference on Consumer Research and Marketing Communication.
• Conference co-chair of the Conference on Migration, Acculturation and Markets, University of Lille 2, 2009.
• Conference co-chair of the 7th Consumer Culture Theory conference, Oxford University 2012.
• Member of the Association for Consumer Research Conference Programme Committee (Stockholm, 1997, Montreal, 1998, Memphis 2007, San Francisco 2008, London 2010)
• Co-author of the no. 1 selling textbook in Consumer Behaviour in Europe
• Guest editor of one issue of the Journal of Business Research, one issue of Consumption, Culture and Markets, one issue of Marketing Theory, and one issue of Research in Consumer Behavior.

Editorial responsibilities
• Associate Editor of The Journal of Consumer Research (2008- ).
• Member of the editorial board of the journals Consumption, Markets, and Culture, Journal of Euromarketing, and Perspectives Culturelles de la Consommation,
• Member of the editorial review board of Journal of Business Research and Recherches et Applications en Marketing (2007-2010).
• Member of the advisory board of Journal of Marketing Management and Jordanian Journal of Business Administration.
• In addition to the editorial involvement reviewer at the following leading periodicals: Current Anthropology, International Journal of Consumer Studies, International Journal of Research in Marketing, Journal of Advertising Research, Journal of Brand Management, Journal of International Business Studies, Journal of Macromarketing, Marketing Theory, Qualitative Market Research: An International Journal, Research in Consumer Behavior and Social Science Quarterly as well as at the publishing companies Sage Publications and Routledge.
• Reviewer for EMAC, ISMD, ACR and CCT organized events and publications.



Course topics developed and taught through academic career on undergraduate, graduate and doctoral levels (chronological order)
• Life Style Research
• Marketing Communications
• Consumer Behaviour (undergraduate, graduate and postgraduate levels)
• Cross Cultural Marketing
• Qualitative Research Methods (undergraduate, graduate and postgraduate levels)
• Globalisation Processes
• Marketing and Culture
• Principles of Marketing
• Consumption Theory: A Canon of Classics

• Responsible for the development of the BSc degree “Market and Management Anthropology”

• Teaching portfolio available upon request


Guest lectures, research presentations and full courses at the following institutions:
• DENMARK: Copenhagen Business School (guest lectures); Aarhus School of Business (research presentation; course: ‘cross-cultural marketing’); Southern Denmark Business School (guest lecture); Aalborg University (research presentation; guest lecture).
• USA: University of Rhode Island (research presentation); Arizona State University (research presentation); University of California, Irvine (research presentations; guest lectures), Penn State University (research presentation); University of South Florida (research presentation; guest lectures); Northeastern University (guest lecture); Suffolk University (research presentation); University of Hawaii at Manoa (research presentation); University of Arkansas (research presentation)
• FRANCE: ESSEC (MBA lectures in ‘consumer behaviour and luxury brand management’); Université de Paris II Panthéon-Assas (doctoral seminar: ‘globalization and consumer research’); Université Robert Schuman Strasbourg (courses: ’European Consumer Life Styles’; guest lecture); Université de Savoie, Chambéry (guest lecture); Université de Savoie, Annecy (course: ’consumer behaviour’); Université de Lille 2 (doctoral seminars: qualitative methods, research presentations) ; Université de Rouen (doctoral seminar : epistemology of consumer research)
• TURKEY: Bilkent University, Ankara (doctoral seminar: ‘epistemology of qualitative methods’; doctoral course: ‘consumption theory’; research presentation; guest lectures)
• SWEDEN: Lund University (research presentations; guest lectures; doctoral course: ’consumer research’), Göteborg University (research presentation); Stockholm University (research presentations)
• U.K.: Edinburgh University (research presentation); University of Exeter (research presentation); University of East Anglia (research presentation)
• BELGIUM: ICHEC, Bruxelles (course: ‘The cultural dimension of international business’), EIASM (held in Leuven/Louvain) (doctoral course: ‘qualitative methods’)
• POLAND: Cracow University of Economics (guest lecture; research presentation)
• PORTUGAL: ISCTE (guest lecture), IPAM (opening address, research presentation)
• MEXICO: ITESM (guest lectures, research presentation)
• NORWAY: Handelshøyskolen i Bodø (doctoral seminar: Qualitative Research Methods)
• FINLAND: University of Vaasa (doctoral seminar: Consumer Culture Theory): Svenska Handelshögskolan, Helsinki (doctoral seminar: Consumer Culture Theory)


Conference participations (with research presentation)
• Available upon request


Media coverage of research, expert statements etc.
TV: DRTV (DK national), TV2 (DK national), TV2 Fyn (DK regional) TV2 Vest (DK regional)
Radio: DR1 (DK national), DR3 (DK national), DR-RadioFyn (DK regional), Københavns Radio (DK regional), BBC4 (GB, national)
Press: Børsen (DK national business), Politiken (DK national), Berlingske Tidende (DK national), JyllandsPosten (DK national), Fyens Stiftstidende (DK regional)


Administrative Positions
1990-92 : Member of the board of the cand.negot. studies programme, (combined degree in Business and Cultural/Language Studies), Odense University
1991-2000 : Member of the Scandinavian Area Studies Academic Board, Odense University.
1992-94 : Member of the Board of the Center for North American Studies, Odense University
1992-2000 : Director of International Study Programmes, School of Business and Economics, Odense University and University of Southern Denmark
1998-2001: Member of the Danish Ministry of Business’ Board for Consumer Research
2000-01 : Chairman, Section for Marketing, Dept. of Business Administration, Lund University
2002-2005: Member of Danish Ministry of Business Board for Tourism Projects
2003-05 : Department Chair, Department of Marketing, University of Southern Denmark

current
2000- : Director of studies, cand.negot. studies programme, University of Southern Denmark.
2000-11 : Member of the Board of the Center for Middle Eastern Studies, University of Southern Denmark
2013- : Director-elect of the study board of Market and Management Anthropology


Professional activities
1990 91: Life style consultant for GfK/Denmark in Copenhagen and GfK/Sweden in Lund.
1990 98: Marketing Adviser for ASEAN Business Consultants.
1991-95: Co-founder and partner of the firm Cross Cultural Management
1996-98: Part-time consultant for Alsted Marketing Research, Copenhagen
1996-2009 : Owner of the consulting agency STA Consult

Numerous speeches and consulting jobs for organizations in Denmark, Sweden and France. 

Publications – Søren Askegaard
(last update: 10 January 2013)


Forthcoming
a) Søren Askegaard & Dannie Kjeldgaard, “The Global Self”, RW. Belk & A. Ruvio, eds. Identity and Consumption, London: Routledge.
b) Michael Solomon, Gary Bamossy, Søren Askegaard & Margaret Hogg, Consumer Behaviour. A European Perspective, 5th revised edition, London: Pearson Education.
c) Dorthe Brogård Kristensen, Søren Askegaard & Lene Hauge Jeppesen, ”’If It Feels Good It Must Be Right’: Embodiment Strategies for Healthy Eating and Risk Management”, Journal of Consumer Behaviour

2012
(2012a) Søren Askegaard & Simon Torp, “Turning a Corporate Brand Upside Down: A Case of Cultural Corporate Brand Management”, in L. Peñaloza, N. Toulouse & L.M. Visconti, eds., Marketing Management: A Cultural Perspective, London: Routledge, 212-227.
(2012b) Søren Askegaard & Giana Eckhardt, “Glocal Yoga: Reappropriation in the Indian Consumptionscape”, Marketing Theory, 12 (1), 43-58.
(2012c) Aliakbar Jafari, Fuat Fırat, Ahmet Süerdem, Søren Askegaard & Daniele Dalli, ”Non-Western Contexts: The Invisible Half”, editorial, Marketing Theory, 12 (1), 3-12.
(2012d) Russell W. Belk, Søren Askegaard, & Linda M. Scott, eds., Research in Consumer Behavior, vol. XIV, London: Emerald.
(2012e) Søren Askegaard, Russell W. Belk & Linda M. Scott, “Consumer Culture Theory: The Seven Year Itch”, editorial in Russell W. Belk, Søren Askegaard & Linda M. Scott, eds., Research in Consumer Behavior, vol. XIV, London: Emerald, xiii-xvi.


2011
(2011a) Dorthe Brogård Kristensen, Heidi Boye & Søren Askegaard “Leaving the Milky Way: The Formation of a Consumer Counter Mythology”, Journal of Consumer Culture, vol. 11 (2), 195-214.
(2011b) Sofia Ulver-Sneistrup, Søren Askegaard & Dorthe Brogård Kristensen, “The New Work Ethics of Consumption and the Paradox of Mundane Brand Resistance”, Journal of Consumer Culture, vol. 11 (2), 215-38.
(2011c) Søren Askegaard & Nil Özçağlar-Toulouse, “Still Crossing Borders: Migration, Consumption and Markets”, editorial, Consumption, Markets and Culture, 14 (3), 217-222.
(2011d) Søren Askegaard & Jeppe Linnet, “Epistemologie de la perspective culturelle sur la consommation: Phenomenologie, structure et le contexte du contexte” Perspectives Culturelles de la Consommation, vol. 1 (1), 15-42.
(2011e) Søren Askegaard & Jeppe Linnet, “Towards an Epistemology of Consumer Culture Theory: Phenomenology and the Context of Context”, Marketing Theory, vol. 11 (4), 381-404.
(2011f) Søren Askegaard, “Channels of Desire”, D. Southerton, ed., Encyclopedia of Consumer Culture, Sage Publications, 152-154.
2010
(2010a) Polymeros Chrysochou, Søren Askegaard, Klaus G. Grunert & Dorthe Brogård Kristensen, “Social Discourses of Healthy Eating: A Market Segmentation Approach”, Appetite, vol. 55 (2), 288-297.
(2010b) Søren Askegaard, “Experience Economy in the Making: Hedonism, Play and Coolhunting in Automotive Song Lyrics”, Consumption, Markets, and Culture, 13 (4), 351-371.
(2010c) Dorthe Brogård Kristensen, Søren Askegaard, Lene Hauge Jeppesen & Thomas Boysen Anker, “Promoting Health, Producing Moralisms?”, in M.C. Campbell, J. Inman, & R. Pieters, eds., Advances in Consumer Research, vol. XXXVII, Duluth, MN : Association for Consumer Research.

2009
(2009a) Fleura Bardhi & Søren Askegaard, “Home Away from Home: Home as Order and Dwelling in Mobility”, in E. Fischer & J.F. Sherry, eds., Explorations in Consumer Culture Theory, London: Routledge, 83-97.
(2009b) Søren Askegaard, “Frihedens pris – bagsiden af forbrugersamfundet”, in D. Bouchet, ed., Forandringer af betydning, Århus: Forlaget Afveje, 237-46.
(2009c) Søren Askegaard, Dannie Kjeldgaard & Eric J. Arnould, “Reflexive Culture’s Consequences”, in C. Nakata, ed., Beyond Hofstede: Culture Frameworks for Global Marketing and Management, Chicago: Palgrave Macmillan, 101-122.
(2009d) Michael Solomon, Gary Bamossy, Søren Askegaard & Margaret Hogg, Consumer Behaviour. A European Perspective, 4th revised edition, London: Prentice-Hall.
(2009e) Søren Askegaard & Jeppe Linnet, “Epistemological Pitfalls in (Consumer) Research”, Finanza, Marketing & Produzione, vol. XXVII, no. 4, 9-23.

2008
(2008a) Søren Askegaard, Dwight Merunka & M. Joseph Sirgy, “Marketing Communications and Consumer Behavior”, editorial, Journal of Business Research. Vol. 61 (10), 1027-1029.
(2008b) Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret Hogg & Wim Verhagen, Consumentengedrag, Amsterdam: Pearson Education.
(2008c) Søren Askegaard, “Begærets dunkle mål”, i P. Götke, red., Sprog og forførelse, Frederiksberg: Forlaget Alfa.


2007
(2007a) Elin Brandi Sørensen & Søren Askegaard, “Laddering: How (Not) to Do Things With Words”, Qualitative Marketing Research. An International Journal, vol. 10, no. 1, 63-77.
(2007b) Søren Askegaard & Dannie Kjeldgaard, “Here, There, and Everywhere: Place Branding and Gastronomic Glocalization in a Macromarketing Perspective”, Journal of Macromarketing, vol. 27 no. 2, 138-147
(2007c) Søren Askegaard, Dwight Merunka & Joseph M. Sirgy, eds., Marketing Communications and Consumer Behavior 2007. Proceedings of the 34th International La Londe Research Conference in Marketing, Aix-en-Provence: IAE Aix Graduate School of Management.


2006
(2006a) Søren Askegaard, “Brands as a Global Ideoscape”, in J. Schroeder & M. Salzer-Mörling, eds., Brand Culture, London: Routledge, 91-102.
(2006b) Michael Solomon, Gary Bamossy, Søren Askegaard & Margaret Hogg, Consumer Behaviour. A European Perspective, 3rd revised edition, London: Prentice-Hall.
(2006c) Dannie Kjeldgaard & Søren Askegaard, “The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference”, Journal of Consumer Research vol. 33 (2), 231-247.


2005
(2005a) Søren Askegaard, Eric J. Arnould & Dannie Kjeldgaard, “Post-Assimilationist Ethnic Consumer Research: Qualifications and Extensions”, Journal of Consumer Research, vol. 32, no. 1 (June), 160-170
(2005b) Søren Askegaard & Dannie Kjeldgaard, “Place Branding and Regional Development: the Case of the Funen Food Centre”, in L. Ziamou & Y. Zotos, eds., Marketing Contributions to Prosperity and Peace, Proceedings of the 9th Conference of Marketing and Development, Baruch University/University of Thessaloniki.
(2005c) Søren Askegaard & Anders Bengtsson, “When Hershey Met Betty: Love, Lust and Co-Branding”, Journal of Product and Brand Management, vol. 15 no. 5, 322-329.


2003
(2003a) Søren Askegaard & Sabita Khadgi, “Brands as a Global Ideoscape”, in Globalization, Tranformation, and Quality of Life, Proceedings of the 8th International Conference on Marketing and Development, C. Schultz, D. Ratz & M. Speece, eds., Rijeka: University of Rijeka, Faculty of Economics, 26-35.
(2003b) Risto Moisio & Søren Askegaard, “Fighting Culture” – Mobile Phone Consumption Practices as Means of Consumer Resistance”, in Tu Ping and Rami Zwick, eds., Asia Pacific Advances in Consumer Research, Vol. 5, Valdosta, GA: Association for Consumer Research, 24-29.
(2003c) Søren Askegaard & Dannie Kjeldgaard, “Det vand, fisken svømmer i? Relationer mellem marketing og kultur i globaliseringens tidsalder”, Ledelse i dag, vol. 13 (3), 310-323.
(2003d) Russell W. Belk, Güliz Ger & Søren Askegaard, “The Fire of Desire: A Multi-Sited Inquiry into Consumer Passion”, Journal of Consumer Research, vol. 30, no 3 (December), 326-351.
(2003e) Russell W. Belk, Güliz Ger & Søren Askegaard, “A Three-Country Study of Desire”, in J. M. Pomorski, ed., Crossing the Barriers in Business: A Cultural Dimension, Krakow: Akademia Ekonomiczna w Krakowie, 55-74.

2002
(2002a) Søren Askegaard & Dannie Kjeldgaard,“’The Water Fish Swim In?’ Relations Between Marketing and Culture in the Age of Globalization” (with D. Kjeldgaard), in T. Knudsen, S. Askegaard & N. Jørgensen, eds., Perspectives on Marketing Relationships, Copenhagen: Thomson, 13-35.
(2002b) Thorbjørn Knudsen, Søren Askegaard & Niels Jørgensen, eds., Perspectives on Marketing Relationships, Copenhagen: Thomson.
(2002c) Anders Bengtsson, Jacob Östberg & Søren Askegaard, “Cross-Border Shopping in the Open European Market: 1 Litre of Hard Liquor, 20 Litres of Wine, 24 Litres of Beer, 400 Cigarettes, max. 30 Kilo!”, in A. Groeppel-Klein & F.R. Esch, eds., European Advances in Consumer Research, vol 5, Valdosta: Association for Consumer Research, 246-252.
(2002d) Søren Askegaard & Jacob Östberg, Female Consumers’ Experience of Lipophobia: A Swedish Study, Working Paper in Marketing no. 28, University of Southern Denmark: Faculty of Social Sciences.
(2002e) Søren Askegaard, Martine Cardel Gertsen & Roy Langer, “The Body Consumed: Reflexivity and Cosmetic Surgery”, Psychology and Marketing, vol. 19 (10), 793-812.


2001
(2001a) Lars Thøger Christensen & Søren Askegaard, “Corporate Identity and Corporate Image Revisited: A Semiotic Exercise”, European Journal of Marketing, vol. 35 no. 3/4, 292-315.
(2001b) Michael Solomon, Gary Bamossy & Søren Askegaard, Consumer Behaviour. A European Perspective, 2nd revised edition, (with M. Solomon & G. Bamossy) London: Prentice-Hall.
(2001c) Michael Solomon, Gary Bamossy & Søren Askegaard, Konsumentenverhalten. Der europäische Markt, (with M. Solomon & G. Bamossy) München: Pearson.


2000
(2000a) Søren Askegaard, Anja Christensen & Güliz Ger, “Discourses of Globalization: Identity and Imagery of Western Products in a Transforming Society”, in O. Juul Sørensen & E. J. Arnould, eds., Marketing and Development Challenges in the 21st Century. Proceedings of the 7th International Conference on Marketing and Development, Accra: School of Administration, University of Ghana, 163-174.
(2000b) Karin Ekström & Søren Askegaard, “Daily Consumption in Risk Society: The Case of Genetically Modified Foods”, in S. Hoch & R. Meyer, eds., Advances in Consumer Research, vol. XXVII, Provo, UT: Association for Consumer Research, 237-243.
(2000c) Russell W. Belk, Güliz Ger, & Søren Askegaard, “The Missing Streetcar Named Desire”, in S. Ratneshwar, D.G. Mick & C. Huffman, eds., The Why of Consumption, London: Routledge, 98-119.
(2000d) Søren Askegaard & Fabian F. Csaba, “The Good, the Bad, and the Jolly: Taste, Image, and Symbolic Resistance to the Coca-Colonization of Denmark”, in S. Brown & A. Patterson, eds., Imagining Marketing, London: Routledge, 124-140.


1999
(1999a) Søren Askegaard & Mikael Søndergaard, “Management of the Human Factor in Concurrent Enterprising: Lessons from an Organizational Culture Perspective”, in N. Wognum, K.-D. Thoben & K.S. Pawar, eds., The Concurrent Enterprise in Operation. Proceedings of the 5th International Conference on Concurrent Enterprising, Nottingham: Centre for Concurrent Enterprising, Nottingham University, 557-561.
(1999b) Søren Askegaard & Fabian F. Csaba, “The Good, the Bad, and the Jolly: Taste, Image, and Symbolic Resistance to the Coca-Colonization of Denmark”, in S. Brown & A. Patterson, eds., Proceedings of the Marketing Paradiso Conclave, Belfast: University of Ulster, 48-59.
(1999c) Søren Askegaard & Karen Brunsø, “Food-Related Life Styles in Singapore: Preliminary Testing of a Western European Research Instrument in Southeast Asia”, Journal of Euromarketing, Vol. 7 (4), 65-86.
(1999d) Fabian F. Csaba & Søren Askegaard, “Malls and the Orchestration of the Shopping Experience in a Historical Perspective” (with F. Csaba), in E.J. Arnould & L.M. Scott, eds., Advances in Consumer Research, vol. XXVI, Provo, UT: Association for Consumer Research, 34-40.
(1999e) Güliz Ger, Søren Askegaard & Anja Christensen, “Experiential Nature of Product-Place Images: Image as a Narrative”, in E.J. Arnould & L.M. Scott, eds., Advances in Consumer Research, vol. XXVI, Provo, UT: Association for Consumer Research, 165-169.
(1999f) Søren Askegaard, Anne Flemmert Jensen & Douglas B. Holt, “Lipophobia: A Transatlantic Concept?”, in E.J. Arnould & L.M. Scott, eds., Advances in Consumer Research, vol. XXVI, Provo, UT: Association for Consumer Research, 331-336.
(1999g) Søren Askegaard, “Marketing, the Performing Arts and Social Change: Beyond the Legitimacy Crisis”, Consumption, Markets and Culture, Vol. 3 (1), 1-25.
(1999h) Søren Askegaard, Dannie Kjeldgaard & Eric J. Arnould, Identity and Acculturation: The Case of Food Consumption by Greenlanders in Denmark, MAPP Working Paper, no. 67, Aarhus: The Aarhus School of Business.


1998
(1998a) Russell W. Belk, Güliz Ger & Søren Askegaard, “Consumer Desire”, in P. Andersson, ed., Proceedings of the 27th EMAC Conference, Track 6: Consumer Behavior, Stockholm: Stockholm School of Economics, 141-151.
(1998b) Michael Solomon, Gary Bamossy & Søren Askegaard, Consumer Behaviour: A European Perspective, London: Prentice-Hall Europe.
(1998c) Anne Flemmert Jensen & Søren Askegaard, In Pursuit of Ugliness - Searching for a Fashion Concept in the Era After Good Taste, Working Paper in Marketing, no. 17, Odense University: School of Business and Economics.
(1998d) Søren Askegaard & Güliz Ger, “Product-Country Images: Towards a Contextualized Approach”, in B. Englis & A. Olofsson, eds., European Advances in Consumer Research, vol. III, Provo, UT: Association for Consumer Research, 50-58.
(1998e) Søren Askegaard & Tage Koed Madsen, “The Local and the Global: Exploring Traits of Homogeneity and Heterogeneity in European Food Cultures”, International Business Review, vol. 7 (6), 549-568.


1997
(1997a) Søren Askegaard, Marketing, the Performing Arts and the Youth Culture: Beyond the Legitimacy Crisis, Working Paper in Marketing, no. 13, Odense University: School of Business and Economics .
(1997b) Suzanne Grunert-Beckmann & Søren Askegaard, “Consumers' Experience of Financial Management Services: A Qualitative Study”, in R. Luna, ed., Proceedings of the XXII IAREP Conference, vol. 1, Valencia: Universidad de Valencia, 93-106
(1997c) Russell W. Belk, Güliz Ger & Søren Askegaard, “Consumer Desire in Three Cultures: Results from Projective Research”, in M. Brucks & D.J. MacInnis, eds., Advances in Consumer Research, vol. XXIV, Provo, UT: Association for Consumer Research, 24-28.
(1997d) Suzanne Grunert-Beckmann & Søren Askegaard, “'Seeing With the Mind's Eye': On The Use of Pictorial Stimuli in Values and Life Style Research”, in L. Kahle & L. Chiagouris, eds., Values, Life Styles and Psychographics, Mahwah, NJ: Lawrence Erlbaum Associates, 161-181.
(1997e) Søren Askegaard & A. Fuat Firat, “Towards a Critique of Material Culture, Consumption, and Markets”, in S. Pearce, ed., Experiencing Material Culture in the Western World, London: Leicester University Press, 114-139.
(1997f) Søren Askegaard & Güliz Ger, Product-Country Images as Stereotypes: A Comparative Study of Danish Food Products in Germany and Turkey, MAPP Working Paper no. 45, Aarhus: The Aarhus School of Business.

1996
(1996a) Søren Askegaard, “Principper i fødevarekulturen: Er du en slap grøntsag - eller stærk som en okse?” Food Market Norden, vol. 2. (3), 22-25. ("Principles in the Food Culture")
(1996b) Søren Askegaard & A. Fuat Firat, Material Culture and Symbolic Consumption, Working Papers in Marketing no. 6, Odense University: School of Business and Economics.
(1996c) Søren Askegaard & Hanne H. Ludvigsen, European Food Cultures in a Macro and Micro Perspective: Implications for the Marketing of Asian Food Products, MAPP Project Paper, Aarhus School of Business.
(1996d) Søren Askegaard & Güliz Ger, “Product-Country Images as Stereotypes: A Comparative Study”, in C. Roland-Levy, ed., Social and Economic Representations, Vol. 1, Proceedings of the XXI Conference of IAREP, Paris: Université René Descartes, 13-28.
(1996e) Russell W. Belk, Güliz Ger & Søren Askegaard, “Metaphors of Consumer Desire”, in K. Corfman & J. Lynch, eds., Advances in Consumer Research, vol. XXIII, Provo, UT: Association for Consumer Research, 368-372.


1995
(1995a) Søren Askegaard, “Mere virkelig end virkeligheden. Postmoderne træk i amerikansk (californisk) markedsføring og ledelse”. Ledelse i dag, vol. 5, (2), 16-26. ("More Real than Real: Postmodern Traits of American Management and Marketing")
(1995b) Søren Askegaard, “Skalering af værdifaktorerne”, in O. Nielsen, ed., Kvalitativ værdiprofilering - i international Business-to-Business markedsføring. København: Handelshøjskolens forlag, 53-56. ("Scaling of Value Profiles")
(1995c) Søren Askegaard & Martine Cardel Gertsen, “Købsland”, in O. Nielsen ed., Kvalitativ værdiprofilering - i international Business-to-Business markedsføring. København: Handelshøjskolens forlag, 17-27. ("Value Profiling of the Buying Country")
(1995d) Michael J. Polonsky, Søren Askegaard, Pandora Patton, David Tse & Ryu-Sung Yeh, “Cross-Cultural Data Analysis: Some Issues and Potential Solutions”, in S. Smith, ed., Proceedings of the Fifth Symposium on Cross-Cultural Consumer and Business Studies, Provo, UT: Brigham Young University, 106-113.
(1995e) Søren Askegaard, Martine Cardel Gertsen & Tage Koed Madsen, Danish Cultural Barriers and their Importance to Firms, Working Papers in Marketing no. 3, Odense University: School of Business and Economics.
(1995f) Lars Thøger Christensen & Søren Askegaard, “Flexibility in the Marketing Organization: The Ultimate Consumer Orientation or Ford Revisited?”, in M. Bergadaà, ed., Marketing Today and for the 21st Century. Proceedings of the 24th EMAC Conference, Cergy-Pontoise: ESSEC, 1507-1514.
(1995g) Søren Askegaard & Tage Koed Madsen, “Homogeneity and Heterogeneousness in European Food Cultures: An Exploratory Analysis”, in M. Bergadaà, ed., Marketing Today and for the 21st Century. Proceedings of the 24th EMAC Conference, Cergy-Pontoise: ESSEC, 25-47.


1994
(1994a) Søren Askegaard & Tage Koed Madsen, European Food Cultures: An Exploratory Analysis of Food Related Preferences and Behavior in European Regions (with T.K. Madsen), MAPP Working Paper No. 26, The Aarhus School of Business
(1994b) Søren Askegaard & Lars Thøger Christensen, “Macromarketing: An Enactment Perspective”, in A. Venkatesh & L.T. Christensen (eds.): Global Themes and Cultural Perspectives, Proceedings of the 19th Macromarketing Conference, Boulder: University of Colorado, Boulder, 1-21.
(1994c) Søren Askegaard, “From Life to Style: Reflections on the Life Style Concept and Market Behavior under Postmodern Conditions”, in G. Antonides & W.F. van Raaij eds., Integrating Views on Economic Behavior, Proceedings of the IAREP/SABE Conference, Rotterdam, 1074-1088.


1993
(1993a) Søren Askegaard & Tage Koed Madsen, “European Food Cultures: An Exploratory Analysis of Food Consumption in European Regions”, (with T.K. Madsen): in G. Albaum et.al., eds., Proceedings of the Fourth Symposium on Cross Cultural Consumer and Business Studies, Kahuku, Hawaii, 287-294.
(1993b) Gerald Albaum, Dana Alden, Søren Askegaard, Laura Milner, Thomas Muller, Antonio de Rocha, Scott Smith, Nicolaos Synodinos & Julie Yu, eds., Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies, Kahuku, Hawaii.
(1993c) Lars Thøger Christensen & Søren Askegaard, “Innovation Beyond Change - A Macro Marketing Perspective”, in A. Fuat Firat & A. Joy (eds.): New Visions in a Time of Transition, Proceedings of the 18th Macromarketing Conference , University of Rhode Island.
(1993d) Søren Askegaard & Tage Koed Madsen, “Fødevareforbrug - et regionernes Europa?” (with T. K. Madsen), Ledelse og Erhvervsøkonomi, vol. 57 (4), 1993, 233-248.
(1993e) Søren Askegaard, “Livsstilsundersøgelser: Problemer og muligheder”, Ledelse og Erhvervsøkonomi, vol. 57 (2), 1993, 91-101.
(1993f) Søren Askegaard, “A European Regional Analysis of Selected Food Consumption Statements”, in W. F. van Raaij & G. Bamossy (eds.): European Advances in Consumer Research, vol. 1, ACR, Provo UT, 410-415.
(1993g) Søren Askegaard, Livsstilsundersøgelser: Henimod et teoretisk fundament, Afhandlinger fra det samfundsvidenskabelige fakultet, vol. 10, Odense University. (Doctoral Dissertation)


1992
(1992a) Søren Askegaard, “Danske kulturbarrierer i internationalt forretningssamkvem”, in A. Hartmann-Olesen og A.Heide (eds.): Otte billeder af vor verden. Herning Handelsskoles 100-års jubilæum, Herning: forlaget systime, 25-36.
(1992b) Søren Askegaard & Linda Noack, “Flowers, Plants and Consumers: How to Relate Information About Consumer Life Styles to the Market of Potted Plants”, FloraCulture International, May/June, 31-34.
(1992c) Søren Askegaard, Kirsten Krogh Jensen & Jes Rørbech, Socio-Styles-Système - en beskrivelse og vurdering af metodologien bag og anvendelsen af EuroStyles undersøgelsen, (with K.K. Jensen et J.Rørbech), Skrifter fra Institut for Afsætningsøkonomi, serie B: Trends, nr. 2, Odense Universitet.


1991
(1991a) Søren Askegaard, La prospective de styles de vie et son application dans le marketing public. Skrifter fra Institut for Afsætningsøkonomi, serie B: Trends, nr. 2, Odense Universitet.
(1991b) Søren Askegaard, Martine Cardel Gertsen & Tage Koed Madsen, “Danske kulturbarrierers betydning for virksomhederne”, Ledelse og Erhvervsøkonomi, vol. 55 (3), 211-222. (eng. version: 1995)
(1991c) Søren Askegaard, “Towards a Semiotic Structure of Cultural Identity”, in, H. Hartvig Larsen, D. Mick & C. Alsted (eds.), Marketing and Semiotics. Selected papers from the Copenhagen Symposium, Copenhagen: Handelshøjskolens forlag, 11-30.


1990
(1990a) Bernard Cathelat & Søren Askegaard, Socio-Styles-Système, Editions d'Organisation, Paris 1990. Herein: 3ème partie: Réflections théoriques, 171-236.

1989
(1989a) Søren Askegaard: Kommunikationsanalytiske modeller udviklet på CCA. Skrifter fra Institut for Afsætningsøkonomi, serie B: Trends, nr. 1 1989, Odense Universitet.
(1989b) Bernard Cathelat & Søren Askegaard: “A New Tool for a New Marketing”, The 42nd E.S.O.M.A.R. Marketing Research Congress - General Sessions, Stockholm, 211-220.


1988
(1988a) Søren Askegaard “The National Flag and the Myth of the Nation”, The Flag Bulletin, vol. XXVII (1), 16-22.

Translations:
Cornélius Castoriadis: ”Den moderne videnskab i filosofisk krydsforhør”, Paradigma, vol. 2. no. 3, June 1988, pp. 5-53. (from French: "Science moderne et interrogation philosophique", Les carrefours du labyrinthe, Seuil, Paris, 1978, pp. 147-217).
Cornélius Castoriadis: ”Det imaginære: Skabelsen i det social-historiske felt”, Paradigma, vol. 2 no. 1, Dec.1987, pp.15-28. (from French: "L'imaginaire: La création dans le domaine social-historique", Domaines de l'homme, Seuil, Paris, 1986, pp. 219-236).
Edgar Morin: ”Kompleksitetens bud”, (translated in collaboration with Dominique Bouchet), Paradigma, vol. 1 no. 1, Dec. 1986, pp. 18-20 (from French: Les commandements de la complexité)